2024年7月25日 · This fact sheet provides key strategies for marketing local foods based on demographic trends seen in recent scholarly literature.

What strategies are most effective for content marketing in the food and beverage sector? Effective content marketing strategies include creating valuable and relevant content that resonates with the target audience. Blog posts, recipe videos, and engaging social media content can …

The food marketing communications landscape continues to rapidly evolve. For instance, over four billion people now use social media around the world with the average user spending approximately 2.5 hours on social media every day (Hootsuite, 2021). On these platforms, people are inundated with visual displays of food, with over 400 million posts using “#food” and 250 million posts using ...

2021年11月11日 · Despite rising inflation, supply chain bottlenecks, and labor challenges, the food industry should be looking forward to 2022. Additionally, collaboration, communication, and developing personal connections will be critical growth drivers. These were some of the key messages from the 2021 Food & Beverage Forum, presented by BMO, Plante Moran, and Nixon …

For our 2023 Global Marketing Trends report, we used executive surveys and conversations conducted in June 2022 with brand leaders to discern how they’ve managed to stimulate growth and capture their thinking as they plan for the coming year.

FMI's industry research looks at all aspects of the food retail industry from shopper trends to business operations to provide insightful, relevant and current research.

Rising food costs dominated consumer concerns in 2022 Inflation concerns are driving changes in consumer needs and behaviors, which will require a shift in marketing communication strategies.

A word from Jo-Ann McArthur, President, Nourish Food Marketing In our 2022 Nourish Trend Report, I wrote that we were at an inflection point. Climate change had become an unignorable issue, with consumers demanding action from brands. Food inflation reached historic highs. And every generational cohort clamoured to be heard.

Message clarity is a cornerstone of effective communication, serving as the foundation for successful marketing campaigns.

Marketing Communication Trends: What to expect in 2022-2023 Sam Stanhope, Content Manger at GO!, explores how the pandemic has changed the way brands interact with customers, and what communication trends we’re likely to see continue going into the new year The ways that brands are communicating with their customers is constantly changing.

2022年1月25日 · Food transparency is key, with demand from consumers for more in-depth product information at the forefront of online shopping experiences.

2023年4月25日 · Keywords Food delivery application Signaling theory Brand transparency Perceived risk Partial least squares structural equation modeling Acknowledgements Corrigendum: It has come to the attention of the publisher that the article: Carvalho, Chopdar, P.K. and Paul, J. (2023), “The impact of brand transparency of food delivery apps in interactive brand communication”, Journal …