Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Cracker Barrel, the renowned Southern-inspired restraunt chain, recently apologized to its critics for its redesigned logo.

Owners of Cracker Barrel stock may feel as though they’re over the barrel as the fallout of last week’s logo rebrand ...

Cracker Barrel is pushing back after a wave of rabid criticism from conservatives over its new logo and modernization plans.

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

The logo change and store makeovers have upset customers and investors. The company's stock is down more than 10% since the ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew a right-wing<a class="excerpt-read-more" href=" More ...

"We also want to be sure Cracker Barrel is here for the next generation of families, just as it has been for yours." ...

Waffle House, Cracker Barrel, and Krispy Kreme. One of them stumbled lately by compromising its brand! You guess ...