Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster 10-year deal that plans to make the Vols the brand’s flagship college program while paying its athletes for their name,

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is one that will provide Tennessee with significant NIL money as part of the agreement,