Microsoft has been confirmed as the new ‘official cloud and AI partner’ of the Premier League, taking the place of its ...

The Austrian Bundesliga (ÖFBL) has stressed that domestic broadcast rights awards to public broadcaster ORF and Sportradar ...

Alexandra Armas is to step down as chief executive of the Ladies European Tour (LET) after more than five years in the role ...

Online brokerage firm Robinhood has signed its first sports sponsorship deal outside of the United States, putting its logo ...

Aston Villa is set to follow fellow Premier League club Chelsea by selling its women’s team to raise funds, taking advantage ...

The International Cycling Union (UCI) has conceded it will make a financial loss in 2025 after agreeing to receive a much ...

Financial services company Novuna will be the first commercial brand to appear on the kit of Great Britian and Northern Ireland’s athletics teams as part of a wide ranging sponsorship agreement ...

The PGA Tour has appointed SailGP’s Tom Gracey to director, business development, a role supporting senior vice-president of international media Thierry Pascal, SportBusiness understands.

Nine Entertainment will take on all of Optus Sport’s media rights contracts and subscriber agreements from August 1, confirming that the English Premier League will have a new home in Australia from ...

How cricket in Brazil went from a merry band of expats to a nationwide social development and sporting success ...

Public broadcaster France Télévisions is set to renew its rights agreement to show rugby union’s Six Nations Championship ...

Sunderland AFC has turned to the betting sector for its return to the Premier League, announcing a front-of-shirt sponsorship ...