In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, ...

Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

The latest data indicates that Poles spent an average of 3 hours and 37 minutes per day in front of screens, a nearly 6% drop ...

Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape report in Poland, covering viewing (a combination of total reach and ...

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Explore how two brands are striking the balance between brand-building activities and performance-driven campaigns when comparing brand vs performance marketing.

Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

This edition of the Nielsen Total Audience Report provides the latest in media consumption trends. At 11 hours and 45 minutes, U.S. adults are spending nearly half their day connected to media.

Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast's share rising for a fourth straight month.

Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including shopping for groceries at physical stores, shopping for non-grocery items at ...

When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24 (98%). Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers ...