The data shows a clear generational divide, with people aged 15 to 24 spending four hours and 49 minutes on their mobile ...

The Mastercard CMO on why brand building will still matter in an agentic AI future - and whether the industry is ready for it ...

Loyalty used to mean repeat purchases and point systems. But today, it’s won or lost in the moment. With endless choices just a tap away, customers expect every interaction to feel personal, relevant, ...

Michele Rousseau, Starling Bank’s first CMO, has been tasked with driving its “next phase” of growth, while also expanding ...

Design decisions must be informed by evidence that any changes will solve a real problem. Blindly following trends will ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns to growth, but there’s still a long road ahead for the brand.

From Carlsberg’s new CMO doubling down on its brand line to Prime’s profit falling drastically, it’s been a busy week. Here ...

Andrew Hicks joins Marks & Spencer after 20 years working in Australia and South Africa, most recently at Woolworths Group.

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

Forget hierarchical sign-offs from HQ, CMO Marian Lee explains Netflix’s local marketing teams are “empowered” to make ...

Marketing Week launches the first of five sector lists in this year’s CX50 – our rundown of the UK’s top customer experience professionals – with a look at how AI enhances human interactions at ...

Formal laws banning online and pre-watershed junk food advertising will now not come into force until 2026, however, advertisers and broadcasters have voluntarily agreed to comply with the new rules ...