Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

Image: Shutterstock Looking through Econsultancy’s Future of Marketing survey results (published Dec 2024), there were several charts that jumped out at me as symptomatic of both the uncertainty and ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

Econsultancy’s Future of Marketing report is designed to help marketers respond to shifting competitive contexts and plan ahead. By comparing their priorities and concerns against those of their peers ...

Join us at our next event, 11 September We’re looking forward to hosting our September meet-up for senior leaders in digital, marketing, ecommerce and L&D. Connect & kickstart – network over breakfast ...

Image: Shutterstock You’ve got sign-off, you’ve written a statement of work, and you know there’s going to be some training workshops happening. What do you do now? There’s obviously a lot of planning ...

An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).