Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

A new poll has revealed what the public actually thinks about Euphoria actress Sydney Sweeney's controversial appearance in ...

A lot has happened over Sydney Sweeney’s American Eagle jeans ad controversy, which created waves around the internet for its ...

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month ...

After weeks of controversy surrounding Sydney Sweeney and her recent partnership with American Eagle, a new poll has revealed only 12% of people find the ad offensive ...

Sydney Sweeney and Halsey got handsy during a bikini ad that is now being labeled "disgusting" by fans and followers.

A new poll gets to the heart of the outrage surrounding the Sydney Sweeney American Eagle ad. According to a recent Economist/YouGov poll, only 12 percent of […] ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...

In the recent viral debate surrounding American Eagle’s “great jeans” ad campaign with Sydney Sweeney, which used a double ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...