CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

After weeks of waiting, the most high-profile rebrand in minor league baseball has been set in stone. Emmy-winning comedian John Oliver offered a full rebrand t ...

The Erie SeaWolves will temporarily transform into the Erie Moon Mammoths on July 19th, following a rebranding initiative by ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s “Last Week Tonight with John Oliver.” After ...

The Erie SeaWolves have a new alternate identity. The team will rebrand as the “Moon Mammoths” for their home game against ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...

The Erie SeaWolves, Double-A affiliate of the Detroit Tigers, have unveiled a wild new alternate identity: the Erie Moon Mammoths. The change, sparked by a surprise rebranding campaign from HBO’s Last ...