Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Mississippi State celebrates the Snow Bowl’s 25th anniversary with throwback interlocking MSU helmets in a white out game vs. Tennessee.

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee ...

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Earlier this week, Kansas announced a major $300 million gift from donor David Booth. It’s believed to be one of the among ...

Tennessee and WNBA legend Candace Parker takes full pride in the Adidas partnership her alma mater has established.

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...