Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with ...

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

This article was originally published on www.si.com/fannation/name-image-likeness as Tennessee’s Adidas deal adds lucrative ...

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee ...