Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

I hadn’t seen it before a couple of weeks ago, when I parked my SUV next to a Subaru bearing a bumper sticker that read “Well-Behaved Women Seldom Make History” at the neighborhood grocery store. The ...

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

On Monday, Cracker Barrel vowed not to turn its back on its company's values of "hard work, family, and scratch-cooked food ...

Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right ...

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...