Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea Wolves’ transformation into the “Moon Mammoths” might just take the championship trophy for most ...

The Erie SeaWolves will temporarily transform into the Erie Moon Mammoths on July 19th, following a rebranding initiative by John Oliver’s show ‘Last Week Tonight.’ The rebranding, which the SeaWolves ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s "Last Week Tonight with John Oliver." After ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The story of the Moon Mammoth goes back to 1991 when a scuba diver named George Moon found a nearly three-foot long bone ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Erie Moon Mammoths (also known as the Erie SeaWolves) are the product of a rebrand promotion from the "Last Week Tonight ...

John Oliver from "Last Week Tonight" has introduced the new name, logo and mascot for the Erie SeaWolves rebrand. Here's what to know.