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LABUBU潮玩IP爆红的商业逻辑分析与法律风险防控
LABUBU的爆火绝非偶然,其背后是一套精心构建的商业模式。这一模式以IP设计为核心、以盲盒营销为手段、以明星效应为推力,通过设计创新、情感联结和文化共鸣,精准地切中了消费群体的心理需求和情感价值,反映出当代消费文化与审美的深层变革。可以说LABUB ...
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