Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. “For my people my age, Coach Dye put this program on the map of what it could become,” Freeze said. “The way he led men and the stories you hear from his players, he developed Auburn men. He’s simply a legend.”

The 60-minute litmus test awaiting the Tigers and coach Hugh Freeze could well be the closest you get it counting a little bit more.

In a deal that "honors Pat Dye," Auburn football announced that Yellawood will have the program's first-ever on-field corporate sponsorship for the 2025 season.

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

AUBURN — It'd be hard to find another position on Auburn football's roster that's worth more offseason chatter than its quarterbacks. In reality, the Tigers are one of many — if not most — college football teams in that circumstance. But Auburn's ...

The Tigers' partnership with YellaWood brings new field branding to Jordan-Hare Stadium just as the program celebrates the 20th anniversary of Dye's Hall of Fame induction.

The school announced that it would be retiring Newton’s No. 2 number after he led the football program to a national title in 2010 and won the Heisman Trophy. He is one of the best players in Auburn history and is only the fourth Auburn player to ever have his number retired, joining Bo Jackson, Pat Sullivan, and Terry Beasley.

SportsLine expert Jimmie Kaylor has locked in his CFB futures picks and SEC over/under win totals best bets for the 2025 college football season