Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will ...

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

The Volunteers are switching from being a Nike school. The post More Than Jerseys: Tennessee–Adidas Deal Brings in NIL Money ...

Tennessee football receivers coach Kelsey Pope knows he’s shorthanded before the 2025 season even kicks off. Here's how the Vols hope to deal with it.

Mississippi State celebrates the Snow Bowl’s 25th anniversary with throwback interlocking MSU helmets in a white out game vs. Tennessee.