Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

The KFC toothpaste isn’t genius — it is edible marketing trying too hard to be a meme. So maybe let toothpaste taste like toothpaste – minty, fresh, and not like fried chicken.