AI summaries have been found to alter online behavior, according to a study published by the Pew Research Center in the United States, but some experts don’t think AI-based search will completely ...

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Updated research into the factors affecting advertising profitability finds that brand size and creative quality have grown in importance as online life has matured.

The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite, addressing: What the ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

SABRE Awards Benchmarking the best PR work from across the globe ...

Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related and psychographic (Pollock, ...

WARC Talks A series of talks including podcasts and webinars covering today’s pressing marketing challenges.

Evolution of Marketing WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, ...

This report, based on Ascential’s "STEPIC" framework, examines the six dimensions of society, technology, economy, policy, industry and creativity, which helped lay the groundwork for the latest ...

WARC Creative Create work that actually works Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks.

Brands’ failure to connect emotionally with consumers has caused a steep spike in brand apathy and distrust, which is having a significantly negative impact on their bottom line, a new study claims.