Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals and breaking down silos.

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

The key to aligning Marketing and Sales lies in establishing shared goals, metrics, and objectives. Learn why it's so essential in the current buying landscape.

The main reasons consumers follow brands on social media are to learn about products/services and to be entertained, according to research. Find out more, including why people unfollow brands.