B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on ...

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients ...

Bob's Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content where the brand ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

The results are in! The editors of Chief Marketer have named the most outstanding marketing campaigns of 2024. From groundbreaking ideas to innovative strategies, this year’s Chief Marketer Camapigns ...

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Marketing BriefEssentials for Creative Briefs That Produce Strong Work A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and ...

At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear ...