资讯

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...
From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or ...
Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.
We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...
ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?
Hundreds of brand marketers came together for two days of insight-packed conversations shaping the future of modern marketing.
Campaign360 has wrapped. The one-of-a-kind, two-day industry event at Singapore's Ritz Carlton focused on brand experience and the new expectations placed on CMOs to deliver exceptional and effortless ...
As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive ...
Spikes Asia, APAC's most prestigious creative communications awards programme, has announced the winners of its Young Spikes competition for the 2024 edition.
Stagwell’s long-awaited first APAC acquisition is now closed, with no layoffs, new leadership roles confirmed. Campaign sits down with Assembly APAC CEO Richard Brosgill and his ADK Global counterpart ...
While we hold information at our fingertips, it’s also becoming essential we know how to be responsible with it. By challenging our own biases and actively seeking diverse perspectives, we can break ...