YouTube channels will soon have access to more granular data about revenue and video views.

YouTube is adding more data about your data about your video viewers to the Studio Mobile app.

A data analysis of YouTube trailer viewership for films over the last two years finds that views are a decent, if imperfect, measure to roughly gauge how well a studio project could open.

comScore has just released its monthly data on online video engagement, with 176 million U.S. Internet users watching online video content in May for an average of 15.9 hours per viewer. The total ...

YouTube's parent company Google was ordered by federal investigators to quietly hand over all such viewer data for the period of Jan. 1 to Jan. 8, 2023, but Forbes couldn't confirm if Google had ...