Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

While the Gucci Garden space on Roblox was open for two weeks, users could spend from $1.20 to $9 on collectible and limited-edition accessories ...

On Roblox, old and new coexist. It’s an interesting manifestation of the company’s ethos, and one reflected in the decisions Roblox makes with its underlying technology.