Forgoing the articulation of a problem statement and focusing on paradox leads to more effective communication with your organization’s supporters.

Kinni: Why is the ability to formulate problem statements important? Repenning: Failing to articulate a problem statement reinforces the status quo–it’s the enemy of innovation.

Problem Statement and Introduction The average citizen’s ability to capture video in countries around the world – in the form of cheap digital recorders and cell phone cameras – combined with the ...

Explore the power of problem statement advertising and audience awareness to enhance your copywriting effectiveness in the digital age.

A problem statement is the guidance you need to deliver a useful product. For that reason, it is important to keep your problem statements action-oriented.

Providing strong, clear direction in the face of ambiguity is vital to an acquisition program's success. This article will be printed in the October -- December issue of Army AL&T magazine.