Understanding the specific categories of CRM data and how to use them effectively is essential to getting the highest return on your CRM investment.

Data is classified as one of two key types, qualitative or quantitative. But other categories of data exist within these types, including nominal, discrete, and more.

Data integrity ensures the accuracy and reliability of data across its entire life cycle. Learn more about why data integrity is important.

Big data storage: What is big data, what compute/storage system configurations are used for big data analytics, and what type of storage infrastructure does it require?