Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

After several quarters of so-so results, Roblox hit 112M daily users and double-digit growth. See how it’s disrupting games-as-a-service in 2025.

This is what Roblox could look like in 10 years… and honestly, it’s kind of disturbing. In this video, I dive into where the platform might be headed - based on current trends, tech ...

Roblox went public last week and is worth $45 billion -- why is Roblox so interesting to people with money, and what does that tell us about games as a whole?

There are a few parts to what Roblox is announcing on Tuesday. One is that Roblox is revealing for the first time that it’s investing $25 million as part of the Game Fund.

But Roblox is primarily a building game, not a market simulation. The game is physics-based and encourages both building things out of virtual blocks, and using scripting to code how items behave.

A Skyrim player shows off a combination of mods that fully reskin the game in a Roblox art style, and it looks surprisingly fitting.

If you’ve been building your own worlds to explore in Roblox, then you might have reached the point where you want to control what other players in your game look like.