The gaming platform Roblox generated over US$2 billion last year. As the company aims to change how people interact online, we need to pay attention to the new digital futures being created.

Adding another gaming element to its outreach approach, Maybelline New York has launched a virtual experience in Roblox and the corresponding “Makeup Your Mix” campaign, the company announced ...

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform with 49 million players.

IKEA is looking to hire 10 real-life, paid employees for its virtual store in the video game Roblox. "The Co-Worker Game" on the platform will launch June 24.

As online gaming platform Roblox Corp confronts a lawsuit alleging it enabled a California girl's exploitation, its chief scientist said finding dangerous content in the company's virtual world is ...