Vans refreshes Roblox activation with ‘phygital’ maneuver To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior ...

The latest company to take a leap into the metaverse: Vans. The skateboarding shoe giant announced a partnership with video game Roblox on Vans World, an interactive experience where players can ...

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world.

Vans is also testing the waters for virtual launches of real-world products by giving Roblox users a first look at new shoe the Mixxa. Vans World 2 was developed in partnership with developer ...

Vans refreshes Roblox activation with ‘phygital’ maneuver Vans World 2 builds on a successful previous activation by the shoe brand and includes the virtual launch of a new shoe.

Halloween celebrations have finally begun and Roblox Vans World has a big surprise for gamers.

Vans has become the latest brand to dip its toe into the metaverse, with an open invitation to skateboarders everywhere to pull off their ollies, kickflips and grinds within a custom interactive ...

Streetwear brand Vans has jumped into the Metaverse, launching a virtual skatepark and store on Roblox in collaboration with one of the site's many developer groups.

Roblox Vans World is an immersive virtual universe curated by the lifestyle brand Vans. You can explore large skate sites in an "Off The Wall" experience, learning and discovering new tricks while ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...