Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

Roblox creators are making remakes of the popular South Korean Netflix show Squid Game and are fast becoming popular.

Bad Business is among the millions of user-created games on Roblox, the kids’ entertainment set to go public on Wednesday after being valued at $29.5 billion in January.