The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for entertainment while spending less time with traditional ad-supported media.

Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s ...

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than ...