Froot Loops, a cereal band, co-created a game with SuperAwesome and Roblox in the US to reverse the sales velocity decline and return the brand to growth by transforming its mascot, Toucan Sam, into a ...

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Roblox is introducing Rewarded Video Ads, allowing players to earn in-game currency and power-ups by watching ads.