Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

It’s unique in that practically everything on ROBLOX is designed and constructed by members of the community. ROBLOX is designed for 8 to 18 year olds, but it is open to people of all ages.

After almost six years, the official "Roblox" account has decided to change its avatar, marking a significant shift in its brand image.