Sony Pictures is teaming up with Gamefan on a Karate Kid: Legends Roblox game to market to movie to younger generations.

As of today - like, right now - Apex Legends and Roblox fans can grab themselves some new in-game cosmetics, while there are some others on the way for Rainbow Six Siege and various other titles ...

Roblox has become essential for building cultural relevance, especially in the lead-up to major theatrical releases,” Ricardo Briceno, the chief business officer at Gamefam, told THR.