Kids having fun can't be quantified, which means Roblox likely has a bright future in the long term. Click here to read more of my analysis of RBLX stock.

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.

Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Looking at Seeking Alpha’s Quant Rating, Roblox has a Strong Buy rating with a near-perfect score of 4.96 out of 5.