2019 年 3 月，耐克和 Roblox 在 「Nike Air Max Day」 合作，推出了独家「虚拟物品包」；2019 年 5 月，耐克与 在线游戏 Fortnite （堡垒之夜）合作，通过 ...

周四，耐克在Roblox上发布了一个定制的世界，这个世界是根据耐克全球总部设计的。 这家运动服装巨头分享了虚拟世界的许多方面。 首先，任何人都可以免费参观和体验Nikeland; 它还允许离线移动在游戏中转换 (玩家可以使用他们的移动设备和身体进行跳远)。 玩家还可以参与标签、躲避球和“地板 ...

2019 年 3 月，耐克和 Roblox 在 「Nike Air Max Day」合作，推出了独家「虚拟物品包」；2019 年 5 月，耐克与在线游戏 Fortnite（堡垒之夜）合作，通过游戏 ...

Roblox (Nike) Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland.

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp , becoming one of the first big brands to enter the "metaverse".

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox.

Popular video game Roblox Corporation (NYSE: RBLX) is getting support from a newly public company using their metaverse to appeal to a new demographic of fans.