Search volume is a key metric in keyword research. Read about its limitations and how to get the most out of keyword search volume for SEO.

Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the ...

Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within ...

Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages I've developed ...

The internet is a place of opportunity for businesses that know how to use keywords properly.

How to use purchase intent for more effective keyword search If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage ...

Why organize keywords? Keyword lists are messy. They contain every little variation of each particular query because they include whatever enough people spontaneously type into the search box. We ...

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research. Moreover, keywords are no longer the ...

Download The Ultimate Guide to Press Release SEO: 2016 Edition for practical tips on improving how your releases rank in search engines. The following article is excerpted from the guide. Keywords ...

How do you apply keywords to your other social channels? Use your full name or the variation of your name that appears on LinkedIn and your resume.