You can add DuckDuckGo to Google Chrome as an extension to make it your default search engine and begin searching the web with greater privacy.

Brave also has a service in beta called Goggles that lets users customize their own page rankings to make search results more relevant to each person.

If you're wanting to use a non-Google search engine while still relying Chrome, then here's how (luckily, there are a few nice alternatives.) ...

Tired of seeing your browser default to Google or Bing? It takes less than 60 seconds to change your default search engine with this simple guide.

So, here’s my pitch for how to build a search engine (or AI search) to disrupt Google: a way to provide better results and motivate users to switch away from their familiar Google habit.

Apple has very quietly added another layer of privacy for Safari in iOS 17 that basically lets you avoid using Google when you are in private browsing.