Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

How to share your Roblox games with other players How to start creating Roblox games You create Roblox games using Roblox Studio, a free piece of software you can access via your Roblox account.

Roblox has a relatively high valuation, which can likely only be justified by a successful advertising product launch.

Roblox must be careful about advertising to children. But it would be a total head-scratcher for Roblox to pivot its ad business to over-18 audiences.