Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

How to share your Roblox games with other players How to start creating Roblox games You create Roblox games using Roblox Studio, a free piece of software you can access via your Roblox account.

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

Roblox is a gaming platform where young people play, make and sell games owned by Microsoft. The advertisements on the platform are ridiculous and look like memes, and Polygon rounded up some of ...

Roblox has a relatively high valuation, which can likely only be justified by a successful advertising product launch.