On July 30, 2009, Roblox added a feature called groups. Any such team that a player creates or joins can have nearly an endless number of members.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Advertisers on Roblox will get access to industry-leading third-party measurements to verify that their immersive ads (video and image formats) are driving engagement with real users.

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.