The company has built one of the top-grossing apps for Apple and Google devices by turning youthful users into game creators without forcing them to learn complicated coding.

The Assistant, which Roblox recently showed off at its 2023 Roblox Developers Conference, can answer questions, insert scripts, explain code, and generate materials for in-game assets, according ...

An example of generative AI-created materials in Roblox Studio. The company may be expanding its AI tools into other spaces next. Roblox ...