Brands will now be able to integrate into Roblox experiences via interactive billboards, as well as creating "portal" tunnels between games.

Online gaming firm Roblox Corp said on Friday it plans to launch 3D advertising on its platform next year, as it strives to diversify its revenue stream beyond in-game purchases.It will test ads ...

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars ...