Learn about how to add Google Analytics to WordPress enabling you to track user engagement in the website ,website traffic and insights about site visitors.

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

If you're a business owner looking to optimize and better understand how visitors use your website, here are some things you should know about Google Analytics and how to make it work for your ...

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics.

How GA4 Works GA4 stands for Google Analytics 4, the latest version of Google’s web analytics platform. It uses machine learning to provide more accurate and relevant insights to users.

Let's take a look at how you can harness the power of data analytics to drive digital marketing success.