The virtual experience celebrates the 20th anniversary of the Will Ferrell comedy The post ‘Elf’ North Pole Workshop Launches on Roblox appeared first on TheWrap.

This sounds so wholesome! The new Roblox experience, called Elf: North Pole Workshop, allows players to work together as elves in Santa's factory.

Avatar faces will be able to move more naturally than ever before. Roblox users will soon be able to give their avatars facial expressions that mimic the player’s own, the platform announced ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

E.l.f. Beauty (ELF) is selling real-life makeup products on the online gaming platform Roblox, the retailer said Monday, sending its shares higher.