A preliminary stage in the product (or service) development process where marketers attempt to obtain initial feedback about their ideas from both external and internal stakeholders. The second phase ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts ...

In the concept paper, ‘co-development’ refers to considerations when both the therapeutic drug and diagnostic test are necessary for the intended clinical indication.

The entire process is carried out in a flexible and iterative fashion, as concept development and testing may spark new ideas, while testing these ideas with real customers may reveal additional ...

The LSADs first proof of concept was recently completed and tested at Laser Photonics' newly developed Customer Experience Center, which features an internal laser range.

This study explored how historical concepts and research strategies were taught and made sense of by students in 2 fourth-grade classrooms. We examined the teaching and learning of a unit on Native ...