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Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

Roblox fans have recently begun rediscovering a strange video of a creepy clown that players can find when entering a command on some servers.

The Roblox team discusses how the additions point to where Roblox is starting to flex across platforms, into VR, and eventually maybe AR too.

The newly announced Roblox avatar updates aim to inject both more customization and more realism into the blocky Lego-like looks that are synonymous with the platform now.