Google stands firm in its position that the changes will be a benefit to the web, and changes to the Search algorithm are just the start.

Since the first confirmed broad core algorithm update, and multiple times in the following years, Google has stated that the top purpose of a core update is to improve its search results.

A9 is Amazon’s organic product ranking algorithm that is composed of direct and indirect factors used to match users’ search queries to products they are most likely to purchase.