Autonomous Sensory Meridian Response (ASMR) is a pleasant, tingling sensation that some people feel when they see or hear certain stimulants. We meet the ASMR content creators.

ASMR (or Autonomous Sensory Meridian Response) is a pleasurable, tingling sensation you get from certain sights and sounds. But it also offers serious health benefits.

ASMR: How whispering took over the internet Autonomous Sensory Meridian Response (ASMR) is an intensely pleasant, tingling sensation that some people feel when they see or hear certain stimulants.

The answer could be to watch videos of people whispering – or Autonomous Sensory Meridian Response (ASMR), the phenomenon being described as the latest YouTube craze.

ASMR, explained: why millions of people are watching YouTube videos of someone whispering Here’s what you need to know about the strange, tingly sensation that could help you relax.

Why millions are flocking to watch YouTube videos on ASMR Autonomous sensory meridian response—or ASMR, is a popular trend among YouTubers.

Lottie Fellows, an accounting and finance student at the University of Bath, uploads videos with the aim to help people fall asleep through ASMR, which creates tingling sensations.