Despite the challenges, many companies find that bringing data in-house is worthwhile. Before transitioning, companies should evaluate the cost of bringing data in-house versus using a cloud provider.

The same is true for securing the use of data within cloud-based SaaS apps. As a result, many customers are indeed doubling down on their investment into cloud security.

Today's Forbes CIO newsletter focuses on using the troves of unstructured enterprise data you have, applying AI to find deeper insights and getting buy-in from employees.