CMOs can meet rising ROI demands by aligning brand-building and performance strategies to drive both short-term results and ...

Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency ...

A 60-second brand spot was made by Isle of Any, founded by ex-Droga5 creatives who steered the Times creatively a decade ago.

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search ...

State Senator DeAndrea Salvador (D-N.C.) has filed a complaint against Omnicom Group and Whirlpool over AI-manipulated ...

This spec ad, starring AI influencer Bruce Ryder, was produced using Kling, Midjourney, Runway Alpha, Google Veo, Hedra, and ...

Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

Audio electronics-maker Bose is moving millions of dollars from paid search advertising into brand building after a Google ...

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

Boutique creative studio Easy Pete’s takes the brand beyond its scientific roots into more absurdist territory.

No Frame Missed” tells three stories of how the phone’s Action Mode helps users record steady video.

The industry first needs unified standards, shared data, clear pricing models and proven infrastructure across platforms and ...